About Peter Hassel
EDUCATION
Northern Arizona University • BFA Visual Communications - Photography • Flagstaff, AZ
Additional Education: Regular attendee of Photo Plus Expo; Attendee Center of Digital & Imaging Arts Seminars - i.e. Bruce Fraser (author - Real World Photoshop); many workshops and seminars on Photoshop and digital photography. Many professional subscriptions.
SKILLS
Extensive location and studio commercial photography. High end digital capture. Expertise in all phases of lighting: available, strobe, tungsten and HMI. Great eye, staging, styling, propping, simple to extensive set building. Bring artistic, intuitive, and solid practical together with latest industry technology creating extraordinary images ~ capturing the essence and distinction of the subject. Coldwater Creek uniquely styled off model apparel, extreme precision microset photography of jewelry and accessories; home accents and other product. Extensive work with models, stylists, make-up artists and art directors. Heavily propped and extensive set building for the whimsical country look of Debbie Mumm, Inc. product for books and catalogs. Minimalist, high-style images for Light of Louis Poulsen. Other catalog work: Ross-Simons, Nulco Lighting and White’s Boots. Extensive high end architectural imaging for clients such as Starwood Properties, Marriott International, and Westin – St. Maarten. Identify and solve photographic problems, use Adobe Creative Suite, strong command of Photoshop: raw file conversions, digital manipulation & retouching, luminance masking, clipping paths, fine tuning of adjustment layers, etc. Adobe Light Room, Apple Aperture, and Phase One software. Strong understanding of ICC profiles, color space practical and theory, and soft proofing. Expertise in building camera profiles, monitor profiles, printer profiles and press ready conversions to vendor specific target profiles, knowing that accurate calibration is the key link to color management. Organize, archive and maintain digital image resources using keyword and meta data insertion easily locating the image and it's usage rights. FTP site utilization. I have strong leadership skills, people skills, am detail oriented, enjoy working within a team and am comfortable taking the initiative. I multi- task and work well within budgets and deadlines). Complete understanding of multi color offset lithography, have performed many press checks. Office equipment (scanners, copiers, printers, fax machines, conference and communications devices).
Awards: Advertising Federation (Addy) awards for catalog work, AIA (American Institute of Architects) awards, local and national Historic Preservation awards, and Condé Nast Traveler Gold List awards and recognitions. Works have appeared in many renowned publications.
EXPERIENCE
Peter Hassel Photography • Spokane, WA & Providence, RI • 2000 to present
Location commercial photography. Primarily architectural (commercial/residential), hospitality, food, dining, and people/lifestyles. Also product, i.e. Roba Dolce Italian Gelato, and extensive set building, i.e. Debbie Mumm, Inc. High-end digital capture, digitally master. Clients include architects, designers, hotel/resort, restaurants, etc. A partial list: The Historic Davenport Hotel & Towers, Steamplant Square - a remarkable award winning renovation of a historic landmark, keeping the nostalgic steel, brick, boilers and catwalks, yet state-of-the-art and home to trendy shops, restaurants, ad agency, etc., - all of which I photographed, historic Kempis Hotel, Wells & Co. Architects, Integrus Architects Inc., Sterling Hospitality, Westin - St. Maarten and Marriott International. I invite you to visit my online portfolio at www.hasselphoto.com.
Commercial Photographers • Spokane, WA • 1998 to 1999 • Barry Coon, owner/photographer (509) 534-0574
Location and studio commercial photography - architectural and product/catalog. Main client: Coldwater Creek (catalog) - for whom I shot apparel, jewelry, accessories, home accents and other product.
A.F. Payne Photographic • Phoenix, AZ • 1994 to 1998 • Al Payne, owner/photographer (480) 804.9565
Assistant and second shooter. Location and studio commercial photography. Architectural, food, people/lifestyles and product. Studio work includes images for a cookbook entitled Eat to Your Heart’s Content. Partial list: Destination Hotels & Resorts, Hotel del Coronado San Diego.
Northern Arizona University • 1991 to 1993 • Photo Lab Supervisor • Reported to
Sam Minkler, NAU photo dept. (928) 526-5554
Northern Arizona University • Summer, 1993 • Taught a summer photography class for teens offered by NAU • Reported to Sam Minkler, NAU photo dept. (928) 526-5554
Prior to 1993, I did Freelance Photography for clients such as Northern Arizona University, Monte Verde Design Agency, Phoenix Design One, Parker Madison Marketing Studio, et al.; wedding and event photography; and worked many years as a photo assistant for Warren Jagger Photography (Providence, RI) including building sets for Hasbro.
